In order for your website to solidify top rankings within the major search engines, you need to work towards developing a solid backlinks campaign.
The reason why backlinks are such a critical component in a successful search engine marketing strategy is due to the way that engines like Google place value on your site. Google measures your websites overall relevancy based on who is linking to you. It’s a way for them to quickly evaluate your website and to connect it with a specific niche market.
Backlinks also count as votes for your website, and the more votes you have, the higher ranking you’ll receive – plus, developing a solid backlinks campaign can help you rank for some remarkably competitive keywords that you otherwise might not be able to secure. Plus, when you work towards developing a targeted backlinks campaign, your website will not only gain higher positioning, but it will appear more frequently.
The highest quality traffic comes from the major search engines.
Organic FREE search engine traffic consists of some of the most targeted, relevant visitors you’d ever get, and if you are able to secure your position within the top search results for highly targeted keywords, you could eliminate any need to pay a fortune in pay per click marketing.
It’s no wonder that so many people have turned their attention to building high quality backlinks that lead targeted visitors and prospects to their websites.
Instead of spending hours trying to rank in the search engines based only on on-site optimization, you can instantly boost your ranking and generate unlimited traffic just by featuring a link to your site on quality and established websites.
But there’s one thing you need to keep in mind when creating your backlink campaigns.
Search engines determine how relevant your website is not just by the NUMBER of backlinks pointing to your website but by WHO is linking to you.
This means that not only do you want to focus on building a high number of backlinks but that you also want to focus on quality backlinks that are housed on authority sites.
This means that you want to do your best to develop backlinks on established websites in your niche. These are sites that have been around for quite some time, have developed a following, established a community and of course, receive a significant amount of traffic each day.
While you can (and should) incorporate a variety of backlinks into your system, including links from authority sites that may not be directly focused on the same topic or theme as your website, always keep in mind that incoming links from quality websites will always play a greater role in maximizing your search engine ranking and overall exposure.
There are many different ways to begin your link building campaign and while many of the traditional strategies can be time consuming, once you have developed a solid backlinks structure and begin to increase your search engine positioning, you will be able to easily maintain it. Just remember, don’t become complacent once your rankings improve. Keep building backlinks as time goes on, because if you stop, another site will keep building and pass you in the rankings.
You don’t want to end up losing the rankings you worked so hard to get!
Building backlinks isn’t difficult, but it can be time consuming, especially when you are just starting out and learning the ropes.
Don’t give up!
Once you’ve been able to secure a handful of high quality back-links, you’ll begin to see targeted traffic flowing to your website and all you need to do is focus on expanding the number of back-links you have and subsequently, you’ll consistently maximize your traffic.
Take it one day at a time, spending an hour a day building your backlinks campaigns. If you can afford to outsource it, you can locate affordable freelancers willing to develop solid backlink campaigns for your website on forums like http://forums.digitalpoint.com and through marketplaces like http://www.eLance.com and http://www.Guru.com