EMail Marketing Tips
EMail Marketing is all about connecting with your target audience by offering them high quality information and resources in exchange for their subscription.
Once a subscriber is a confirmed member of your list, you can begin sending promotional based follow up emails in balance with relevant and useful content based on your overall market.
Email Marketing when used correctly, can be one of the most effective marketing techniques around.
To get results, each emailing that you send has to be specific in terms of what you want each reader to get out of it. Without a clear understanding of what the purpose is for a mailing, you will not have any way of determining what impact each has on your business.
EMail Marketing involves collecting leads using a combination of squeeze pages and opt-in forms. These forms are usually generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template.
Each time a visitor to your squeeze page enters in their name and email address, they are added to your mailing list database, and become an active subscriber of your newsletter.
The key to turning your first-time customers into repeat customers is by building relationships. Even though email marketing is faceless, it can still greatly assist you in building a solid relationship with your customer base. Tough competition will attempt to draw your customer base away by undercutting your costs and doing whatever possible to switch your customers over. The best way to prevent your customers from jumping ship is to build a relationship with them over time.
List building helps facilitate the process of converting subscribers into active customers, since once your prospect has been added to our mailing list, you are able to develop a relationship with them, that will encourage sales as well as repeat sales (which will make up the larger majority of your email marketing income).
Develop Your Brand!
It’s important to build brand awareness and develop a relationship with your subscriber base, because the more that your list members trust you and the product recommendations that you make, the easier it will be to convert those subscribers into repeat customers.
Every email you send to your list should directly work towards strengthening your brands recognition for value. This means that you must be extremely careful with the kinds of products you promote as well as the quality of the products you endorse.
Keep your emails focused and relevant. If you end up venturing into a new niche or are interested in exploring other markets, you should work towards creating individual segmented lists for each niche.
EMail Marketing Checklist